A web design and brand identity built for an urban fashion label using a laundromat as its creative stage. The visual direction leans into gritty realism — fluorescent light, steel drums, and everyday ritual — crafting a brand world that feels cinematic, effortlessly cool, and deeply rooted in real life.
A web design and brand identity built for an urban fashion label using a laundromat as its creative stage. The visual direction leans into gritty realism — fluorescent light, steel drums, and everyday ritual — crafting a brand world that feels cinematic, effortlessly cool, and deeply rooted in real life.
A web design and brand identity built for an urban fashion label using a laundromat as its creative stage. The visual direction leans into gritty realism — fluorescent light, steel drums, and everyday ritual — crafting a brand world that feels cinematic, effortlessly cool, and deeply rooted in real life.
![Project detail page for '[02] Reverie', pairing project info on the left with a portrait of a woman holding a film camera to her eye.](https://framerusercontent.com/images/I3uM2g6gGni00kw2q0ExUAeX7U.png?width=2826&height=1390)
